All posts tagged: engagement

In Building a Company or a Marriage — Perks Just Don’t Cut It

Just as life-partners need to weather the storms that often arise in marriages in order to achieve effective connection and great quality of life, companies need to do the same. Not only do we need to survive the shit storms, but also come out thriving on the other end. In March 2016, my company, Pitaya conducted a market satisfaction survey for tech employees in Tel Aviv. Of hundreds of respondents, 70% had worked in their companies for less than 2 years. Despite being new employees, subjects reported a surprisingly high level of company loyalty, and comfort being honest with their direct managers and/or direct reports. When you pop the hood and peek into the day-to-day of a terrible company to work for, or an absolutely fantastic company to work for, it all boils down to a subjective reflection of the experience. It’s no accident when people feel connected to the mission of their company, proud of their employer, and driven to help their company succeed their lofty goals. Out of the data we collected, two …

The Magic Behind the Virgin Way

I recently returned from a holiday with my husband in which I practically ate books alongside my daily dose of pad Thai.  My thirst for stories and lessons of remarkable CEO’s and marketing leaders was unquenchable. One of the first books I finished was Richard Branson’s The Virgin Way, in which he extols the virtues of successful companies, taking care of his people, launching new ventures, and staying true to his crazy self despite the critics. I took many lessons from Branson’s vast experience building and shifting the Virgin enterprise, but one of the stand-out messages was his commitment to a double bottom line. He introduces the “B team” , a group of CEO’s committed to people, profit, and planet without pushing one at the expense of the other pillars. The purely profitable plan A, as Branson notes, doesn’t cut it anymore. As leaders of business and burgeoning managers, this commitment to a new goal should be the new standard. At Pitaya, we support our community in building your career and investing in yourself as a …