Original Article posted in LinkedIn*
Personal brand surrounds us all like an aura, distinct to each and every one of us. Before we enter an interview, a meeting, or a boardroom with strangers, chances are that the other party will already have a hunch as to our position and what we’re all about. The other person may have searched for you online, but they’ve also probably heard about projects you led or teams you contributed to- culminating in a personal brand, which reaches beyond the internet and into the tangible world.
When someone speaks about us at time when we’re not in the room, our reputation lingers. Our actions and our words supersede us, or trail behind. We have a brand association like anything else- reliable like a Volvo, innovative like Apple, or determined like a Nike runner. The aura extends in all directions- often most palpable when we’ve left the room. For example, when you loose your cool and brazenly shoot down a stupid ideas from your colleague, or perhaps you meekly in the corner too afraid to speak up- the aura is noticed and you better bet that it’s still warming the chair after we get up and go.
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